Published by Margaret Oscilia
Posted on September 18, 2009
Wondering if your home will sell in this competitive market?
Smart Money has some great ideas here on helping home sellers get off to a great start. Home sellers are smart to take the time to do some research and make sure they heed this advice. You wouldn’t go to a job interview without preparing a good resume, thinking of what skills you have, or making sure your clothing was perfect to make a great first impression. Selling your home is no different!
Here’s a summary of a couple of my favorite points from this article.
Get a great agent – just because they are your friends or relative, doesn’t mean they are a good marketer or negotiator. We work with dozens of agents and have learned there is a huge range of skills and qualities. Will they keep you updated, give solid advice, advertise well on the internet. Look at their listings – are the descriptions, marketing materials and photos top notch?
Set a Reasonable Price – Price it well – not expecting to lower the price later. Testing the market causes you to lose valuable time. Your agent and some research should help you determine the correct price.
Don’t skimp on listing photos – My pet peeve! According to the National Association of Realtors over 85% of home buyers look first on the internet. These photos need to be phenomenal – not only showing well staged rooms that are clutter free and well arranged, but also good quality photography too. Light, bright and spacious — that’s the image buyers want to see!
Don’t wait to fix up the place – Statistics show that buyers are willing to pay more for move in ready and always overestimate what repairs will cost. While that new carpet may only cost $2,000, buyers are going to want a $5,000 price reduction if the work isn’t already done. What type of buyers do you want to attract? Buyers looking for a fixer uppers or buyers looking for their “home sweet home”? Don’t underestimate the emotional appeal of your home. Gary Keller (Keller Williams) said in his book Shift that price attracts buyers, but staging brings in offers. Your home must appeal to the emotions of buyers to get a great offer in this market!
Check out this full article and take the ideas to heart if you are considering selling your home!
Buying and selling real estate can be emotional situations. Creative Concepts and Contracting works with home sellers helping them appeal to the broadest possible audience in the best light. Staging, home repairs, remodeling and stunning transformations! Check out our website for ideas or call 503-881-0886 to learn about how a consultation can help you sell your home quicker and for a better price!